Agricultural marketing: how to do it and why to do it

We are in the twenty-first century, so you cannot afford to be a farmer or breeder as they did in the 1800s. Today agricultural marketing is not only necessary, it is essential for your business to be successful.

 

You are probably not a big fan of agriculture 4.0, the one that focuses entirely on technological and digital innovation to stimulate the production processes and economic sustainability of the company, but this is not a good reason to ignore agricultural marketing. On the contrary, it lends itself in an excellent way to the promotion and dissemination of organic agricultural products or in any case cultivated following traditional methods.

Because let's face it: your problem is not the quality of what you produce, but the competition with the best-known brands and large retailers, which for obvious reasons are able to sell fruit and vegetables at very low prices.

Now, if we start from the assumption that marketing is that set of analyzes oriented to the study of the market and those strategies necessary to impose certain products on it, it is easy to understand why you cannot avoid doing agricultural marketing. Your company can compete with anyone, as long as you know how to communicate with your customers.


Tools for effective agricultural marketing

It may seem curious to you, but even to sell an artichoke you need poetry. And no, we are not talking about the rhyming one, but the right, evocative narrative, responding to the needs and desires of the final consumer. Marketing to sell agricultural products, as well as that to impose any other product on the market, must in fact identify its target and interpret its needs. Not only the real and concrete ones, but also the emotional ones.

  And you, as a small agricultural producer, family business or farmhouse, have all the cards on the table to present the products of the earth in the most incisive way possible, leveraging sustainability, respect for the ecosystem, a healthy diet and, above all , the indisputable quality of your fruit, vegetables, meat and processed foods.

How to do agricultural marketing? By betting everything on the web!

  • Vendita online – today, doing business without owning a website is impossible. Especially for you, who want to bet on the market niches most in line with your way of doing agriculture. The website not only allows you to integrate an online sales module with which to market your products, but allows you to do agricultural marketing, publishing quality content, which can generate interest in your potential customers.
  • Pubblicità sui social network – the site takes, but you don't want to ignore social networks, right? It will not be easy at all, given the fierce competition, but by studying an effective editorial plan, exploiting the power of a well-constructed message and planning constant publications, you will be able to emerge and increase your sales.
  • Integrazione up selling e cross selling – doing up selling means offering the customer exactly what they are looking for, but cross selling can do much more: it has the ability to make the customer buy something he had never thought of before, but which has complementary and attractive features . For example, selling a product grown on a farm can turn into a booking at your property for the weekend. Or even the opposite: it is very easy for those who come to you on holiday to end up buying products from your garden!

How do you say, you don't have time to do good agricultural marketing? Subscribe to Agricook.it and become part of the community: you will get the visibility you are looking for and, consequently, the success you deserve.


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